Jolien Janssens (Unilin)

Building fast, personalized digital experiences with Adobe Edge Delivery

In today’s fast-moving digital world—where AI is constantly in the spotlight—it was refreshing to attend a bootcamp that prioritized practical, real-world solutions over abstract theory. Rather than getting lost in technical jargon, we focused on how to build digital experiences that actually deliver.

Here’s what I walked away with—three practical takeaways that matter.

1. Intent-based experiences emerged as a key focus. With users overwhelmed by choices, what they really want are clear, relevant answers. Delivering seamless, personalized journeys isn’t optional anymore—it’s essential for driving attention and engagement.
2. We also took a close look at performance—and it’s clear that speed is non-negotiable. It’s not just about technical efficiency; it’s about user experience, discoverability, and business impact. A faster site means more traffic, better engagement, and higher conversion rates.
3. Another hot topic was the rise of LLMs and the need to make their output visible and impactful. It’s not enough for AI-generated content to be accurate—it also has to be easy to find and use.

The best part? We not only uncovered how Adobe Edge Delivery helps us tackle these challenges but also moved beyond theory by putting it into practice—building our own web pages through document authoring and seeing these solutions come to life firsthand.